CHARITY LOTTERIES

Online Growth Strategy

About Us

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HOW TO GET A CHARITY LOTTERY LAUNCHED WITH FANS UP

Your motivation

Launch a Charitable Lottery Your Community Will Rally Behind

Fans Up builds and runs turnkey Catch the Ace and charitable raffle programs for legions, service clubs, and charities

— licensing, website, ticketing, marketing, weekly draws, and compliance. All of it. You keep the spotlight (and the

proceeds). We do the heavy lifting.

Get Your Free Lottery Launch Assessment
Book a Discovery Call

The Problem / Opportunity

Bake Sales Don't Build Buildings

Most community organizations survive on one-off fundraisers: dinners, golf days, raffle tables at the door.
They work — until the volunteers burn out and the proceeds barely cover the DJ.

A Catch the Ace progressive lottery is different. It's a weekly draw where the jackpot climbs until someone finds the Ace

of Spades — which means ticket sales compound week over week. One licence. One game. Months of growing

revenue, community buzz, and a reason for supporters to come back every single week.

• Recurring weekly revenue instead of one-and-done events

• Jackpots that grow — and headlines that grow with them

• Online sales reach supporters far beyond your hall

• Proceeds flow to your causes, your operations, your community

The catch? Running one properly means licensing applications, an approved electronic raffle provider, a website,

weekly marketing, filmed draws, and regulatory reporting. That's a part-time job your volunteers don't have time for.

That's the part we take off your plate.

What Fans Up Does — The Turnkey Service

From Application to Ace — We Run the Whole Play

Launch a profitable charity lottery without the overhead. Pick the full end-to-end service or just the phases you need.

1. License & Launch

Licensing Made Easy: We manage municipal and provincial approvals from start to finish. You keep the license; we do the heavy lifting.

Smart Strategy: Custom timelines, revenue targets, and local sponsor outreach built in from day one.

2. Tech & Branding

Turnkey Platform: Secure online ticketing, certified random draws, and auto-renewing weekly fan memberships.

Custom Identity: Purpose-built website, logo, social assets, and eye-catching venue signage.

3. Marketing & Draws

Growth Marketing: Targeted ads, weekly emails, social media, and local PR to boost sales week over week.

Live Operations: Professional draw streaming, reporting, and 100% regulatory compliance.

Ready to get started?

Go fully turnkey or build a custom package tailored to your organization.

How It Works — Your Path to Launch

Four Steps From Idea to First Draw

Step 1 — Free Assessment. Tell us about your organization and goals. We'll tell you straight whether a Catch the Ace

(or another charitable lottery) is the right play, and what it could realistically raise.

Step 2 — Licence & Plan. We prepare the launch plan and walk your licensing application through municipal or

provincial approval.

Step 3 — Build. Brand, website, ticketing platform, signage, and marketing engine — built, tested, and ready.

Step 4 — Launch & Grow. Tickets go on sale, the first draw goes live, and our weekly marketing machine grows your

jackpot — and your proceeds — from there.

Who This Is For

Built for Organizations That Give Back

• Legion branches & veterans' organizations

• Service clubs — Lions, Rotary, Kiwanis, Knights of Columbus

• Minor sports associations & booster clubs

• Hospital foundations & health charities

• Community, faith, and cultural organizations

If your organization is eligible for a charitable gaming licence in Ontario, we can build you a lottery your community will

get behind.
Not sure if you're eligible? That's literally question one of the free assessment.

Why Fans Up

Software Sells Tickets. Fans Sell Out Draws.

Most raffle platforms just give you a link and wish you luck. We run the entire play.

The difference between a $5,000 jackpot and a $50,000 jackpot is promotion. We combine turnkey lottery operations with relentless marketing—growing your jackpot while keeping your brand front and center.

FAQ

Questions Boards Actually Ask

Do we need a gaming licence? Yes — charitable lotteries in Ontario require a licence from your municipality or the

province depending on prize size. Helping you secure the right licence is the first thing we do.

Who holds the licence and receives the proceeds? Your organization. Fans Up is a service provider — the lottery is

yours, the proceeds flow to your approved charitable purposes.

What does it cost? Every program is scoped to the organization — size, ambition, and how much of the turnkey

service you need. The free assessment includes a straightforward quote with no obligation.

What's our team's role? You handle the community side — on-site ticket sales and hosting draw night at your venue.

We handle everything else: the licensing support, website, online ticketing, marketing, filming, and reporting. Most

clients assign one project lead as our point of contact.

Can people buy tickets online? Yes — through a licensed electronic raffle provider, with secure payment and optional

auto-renewing weekly memberships. In-person sales can run alongside.

What if we already run a Catch the Ace? Even better. We can take over the marketing and operations to grow it —

bigger jackpots, bigger proceeds, less volunteer burnout.

Final Thoughts

Ready to Give Your Community Something to Cheer For?

Tell us about your organization and we'll come back with a free, no-obligation lottery launch assessment: whether you're

eligible, what you could raise, and exactly what it would take to launch.

Get Your Free Lottery Launch Assessment — 2-minute form, response within one business day

Book a Discovery Call — Pick a time that works for your team

No pressure, no spam — just a straight answer on whether a charitable lottery makes sense for you.

FAQs

How can your agency help my small business stand out in a crowded market?

At Fans Up, we specialize in crafting unique and tailored marketing strategies that set your business apart. Through in-depth market research and competitor analysis, we identify opportunities for differentiation. Whether it's through compelling branding, targeted digital campaigns, or innovative content, we'll work closely with you to create a distinctive presence in your industry.

What can I expect in terms of measurable results from your marketing services?

Our commitment is to deliver tangible results that matter to your business. We focus on key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved ROI, and enhanced brand visibility. Our data-driven approach ensures that we not only meet but exceed your expectations, providing regular reports and insights to track our progress and adapt strategies for optimal outcomes.

How does your agency keep up with the ever-changing digital marketing landscape?

Staying at the forefront of industry trends is essential to our success. Our team is dedicated to continuous learning and professional development. We regularly attend SME industry conferences, participate in workshops, and invest in the latest marketing tools and technologies. This proactive approach ensures that our strategies remain innovative and effective, helping your business thrive in the ever-evolving digital world.

Email: [email protected]

Phone: 647-953-2255