What We Do
Foundation, Visibility, Demand, Engagement
Every brand wants attention. The smart ones want loyalty. That’s where we come in. At Fans Up, we help small and medium businesses grow revenue and awareness through strategic digital marketing — branding, content, social media, SEO, and campaigns that turn customers into loyal fans. We don’t just run plays—we build game plans. We dig deep to understand who you are, what you’re up against, and where you want to win. From there, we turn insight into business growth action, strategy into momentum, and ideas into results that actually matter. No templates. No fluff. Just smart, creative marketing built to perform.
Our work is grounded in four core offerings that grow with your business. Foundation sets the stage—brand clarity, positioning, and strategy that gives everything else a reason to exist. Visibility gets you seen with content, creative, and campaigns designed to cut through the noise and earn attention. Demand turns that attention into action through smart targeting, performance marketing, and conversion-focused execution. And Engagement keeps the momentum going, building real connections that turn audiences into loyal fans who stick around for the long haul.
What makes us different? We show up like fans, not vendors. We care about the details, celebrate the wins, and take losses personally—because your success is tied to ours. We know when to push, when to pivot, and when to double down. From strategy and planning to creative, content, social, and execution, we’re in it with you—focused, invested, and always playing to win.
Client Showcase
Burlington Legion 60 Catch The Ace Campaign
Case Study
Burlington Legion Catch the Ace
How Fans Up Media Built a Turnkey, Recurring Revenue Engine for Royal Canadian Legion Branch 60
1. Campaign Overview
The Burlington Legion Catch the Ace program (playlegionace.ca) is a live, weekly progressive lottery designed to generate recurring fundraising revenue for Royal Canadian Legion Branch 60, local veterans, and community initiatives.
Before partnering with Fans Up Media, the Legion relied primarily on traditional, labor-intensive fundraising events—dinners, hall rentals, and door raffles—that required heavy volunteer involvement for limited, one-off returns. Fans Up transformed this setup by deploying a fully managed, turnkey lottery model where the Legion maintains 100% licence ownership and proceeds while Fans Up handles the technology, marketing, live draw production, and regulatory reporting behind the scenes.
2. Core Strategies
To turn a standard progressive raffle into a sustainable, community-wide revenue engine, Fans Up executed a multi-faceted operational and marketing strategy:
Turnkey Compliance & Licensing Guidance: Facilitated AGCO and municipal licensing applications to ensure regulatory adherence while removing the administrative burden from volunteer board members.
Digital & In-Venue Ecosystem: Designed and launched playlegionace.ca, a purpose-built ticketing web platform integrated with licensed electronic raffle software, complemented by in-venue signage and display assets at Branch 60.
Predictable Revenue via Auto-Renew Memberships: Introduced a "Set It and Forget It" weekly auto-buy feature, converting single-ticket buyers into recurring subscribers and removing weekly purchase friction.
Hybrid Community Engagement: Combined digital marketing (social media management, targeted local ads, email broadcasts) with physical event production (live draw parties hosted at Branch 60 every Sunday with video recordings/streams).
3. Key Measurables & Performance Indicators
Fans Up tracks clear metrics to ensure continuous growth week over week:
Weekly Ticket Volume & Growth: Monitoring week-over-week sales growth and ticket bundle selections ($5, $20, and $50 packages).
Progressive Jackpot Velocity: Tracking jackpot scaling past significant milestones ( progressive pools) to create community buzz and drive local headlines.
Subscriber Retention Rate: Measuring the percentage of recurring auto-renew ticket holders to guarantee baseline revenue prior to each draw cycle.
Fundraising Proceeds Generated: Direct dollar amounts delivered to Branch 60 operational funds, veteran support programs, and community charities.
Digital Reach & Foot Traffic: Online ad conversions and increased Sunday evening foot traffic at Branch 60 during draw events.
Fan-Approved Packages Worth a Closer Look
Not sure where to start or which play makes the most sense right now? That’s part of the process—and we’ve got you. Think of these options as your opening lineup, designed to help take your brand to the next level. Every package is flexible, fully customizable, and built around your goals, your needs, and your budget. After all, giving our fans exactly what they want (and then some) is kind of our thing.
1) Foundation Package - Turn incoming leads into booked calls and sales without chasing people manually
2) Visibility Package - Help the right people find your business when they search online
3) Demand Package - Bring in new customers quickly with campaigns designed to generate real enquiries
4) Engagement Package - Stay visible, stay relevant, and keep your audience engaged over time
Every package has three ways to play—Kickoff (entry level), Prime Time (Mid-level), and Championship (Premium level)—so you can choose the level that fits your goals and your budget. Contact us for a Fanbase Builder Consultation today
FAQs
How can your agency help my small business stand out in a crowded market?
At Fans Up, we specialize in crafting unique and tailored marketing strategies that set your business apart. Through in-depth market research and competitor analysis, we identify opportunities for differentiation. Whether it's through compelling branding, targeted digital campaigns, or innovative content, we'll work closely with you to create a distinctive presence in your industry.
What can I expect in terms of measurable results from your marketing services?
Our commitment is to deliver tangible results that matter to your business. We focus on key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved ROI, and enhanced brand visibility. Our data-driven approach ensures that we not only meet but exceed your expectations, providing regular reports and insights to track our progress and adapt strategies for optimal outcomes.
How does your agency keep up with the ever-changing digital marketing landscape?
Staying at the forefront of industry trends is essential to our success. Our team is dedicated to continuous learning and professional development. We regularly attend SME industry conferences, participate in workshops, and invest in the latest marketing tools and technologies. This proactive approach ensures that our strategies remain innovative and effective, helping your business thrive in the ever-evolving digital world.