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Fans Up Media is a marketing agency dedicated to horse racing and sports wagering
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ABOUT US

WHO WE ARE

Every brand has a story worth telling. The challenge is getting people to stop, listen, and care. That’s where Fans Up Media comes in. We don’t believe in cookie-cutter marketing, we believe in finding the sparks that make your business stand out and turning them into strategies that actually move the needle.
 

We start by getting to know you—your challenges, your goals, the things keeping you up at night. Then we roll up our sleeves and get to work. You don’t need to have all the answers, that’s our job. You bring the vision, we’ll bring the strategy, the ideas, and the execution to make it happen.
 

Our marketing is built to turn heads and drive results. Bold enough to stand out, smart enough to stick. From those “why didn’t we think of this sooner?” moments to flawless follow-through, we create campaigns that move your business forward with style, substance, and staying power.
 

The real question. Is your brand ready for what’s next?

STRATEGIC PLANNING

It's like plotting your ultimate road trip—know where you’re starting, dream big about where you want to end up, and map out the best route to get there. It’s all about clear goals, smart moves, and staying flexible when life throws a detour your way.

CREATIVE
IDEATION

Where the magic happens. It’s a mix of fresh perspectives, tossing around big ideas, and exploring all the “what ifs” until something truly exciting emerges. It’s brainstorming with purpose—turning wild thoughts into inspired concepts that solve problems, tell stories, or create something completely new.

GRAPHIC DESIGN & PRODUCTION

The place that combines creativity and technical skill to craft visual content that communicates ideas effectively. It’s about designing eye-catching visuals and ensuring every detail is polished for a seamless final product, from concept to delivery.

BRAND BUILDING AND IDENTITY

A brand is the cornerstone and life blood of your business. A strong brand identity is what keeps people coming back to you. We partner with you in creating a brand that will work as hard as you do.

TEAM

LEADING THE WAY

SEAN PINSONNEAULT

LEFT BRAIN

With decades of experience leading the charge in gaming and racing, Sean’s a pro at blending tech, wagering, and operations into a winning formula. Growth? Check.    Innovation? Double check.
Efficiency? Always.

Sean Pinsonneault

KEN MCCONNACHIE

RIGHT BRAIN

With a few decades of creative hustle under his belt, Ken has mastered the art of building brands and sparking innovation. The past decade? He’s been steering the gaming and racing scene with campaigns that don’t just lead the pack—

they set the pace.

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We wouldn't be as good as we are without the talent and support of a great group of marketing and creative assassins who will understand your business needs and deliver an elevated experience. Also, if you are interested in how AI will help your business, we have the experts to show you the upside of what AI can do for you. 

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FUMspiration

We love to see what is out there for inspiration, insights and just plain entertaining. Click on the images below to enjoy the things we think are cool.

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Birds on a wire commercial
Cheering crowd at a horse race
FUN

GET IN
TOUCH

We can't wait to hear from you. If you prefer to email us, use the address below

CONTACT
Fans Up Media is a marketing agency dedicated to horse racing and sports wagering

© 2025 Fans Up Media. 

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